![]() Takeaway? Remove shopping obstacles and drop a hint in your Valentine’s email about the ideal gift for their partner. Here’s a quick fact: your potential customers will visit only 1-3 retail sites before they purchase a Valentine’s Day gift. Once the sale is made, it’s all up to FedEx!.An image in your email that reassures them you’ll be on time,.Make sure your Valentine’s Day newsletter makes a promise of timely delivery in: They fear being LATE with a perfect gift for their significant other! Can you imagine running home with a box of chocolates on February 15? It’s not because they don’t love your offers, or because they feel your inventory is overpriced. Make a promise and DELIVERĭo you know one of the main reasons your customers don’t shop online close to Valentine’s Day? For more information on the visual aspects of email marketing, follow our email design best practices guide. Watch our Webinar: Winning Valentine’s Day Email Campaigns, for even more practical tips and tricks for designing lovely and high-converting V-Day newsletters. In later parts, the email goes straight to a “casual newsletter” style. Similarly, this email from Stocksy doesn’t mention Valentine’s Day in their subject line ( Coolest Photos of the Week), but keeps it themed with the header section – “You’ve been on our mind so we made you this gallery”, “Love Stocksy XOXO” and a couple of great pink and heart-filled photos. But, the header boldly says “Hello, Gorgeous” so you instantly feel the romance. Its subject line ( Just launched: New bouquets) and preheader ( New week, new styles) don’t mention the holiday. This beautiful email from UrbanStems, even though promotes a Valentine’s collection, is clean and not overwhelmingly sugary in its design. That being said, don’t be afraid to add a few flirtatious lines to your copy to make the reader blush. You can apply this to your email campaign even if you do launch a love-themed product line or a special deal for this day. Tweak an existing template and treat the holiday more like a theme in your email than a festive extravaganza. If a dedicated campaign doesn’t fit your schedule or brand, don’t force it. If you don’t want to stray too far away from your usual newsletter in design or copy, sprinkle in a few flirtatious elements into your email. Related read: How to Personalize Your Emails with Dynamic Content. This email surely makes the recipient feel special! Ritual’s personalized email for Valentine’s Day. They reminisce about the time they’ve had together with the recipient, using data they’ve collected. Here is an excellent example of an email from Ritual Co. With a little help from personalization in an email, you can show each and every one of your subscribers and customers they mean a lot to you. So, who said you can’t celebrate it on the Lovers Day? Cherish the unique relationship you’ve builtĪ relationship with a loyal customer is priceless. If you’d like to learn more about the types of email campaigns that work best for driving sales in online stores, consider reading our guide to email marketing for ecommerce. (Also, how cool is their “Unsubscribe” line □?) Once again, the brand’s visuals merged with V-day imagery, creating an amazing-looking email! Taco Bell’s Valentine’s Day email. Taco Bell sent a very cute Valentine’s Day email with many references to the reader loving their food. Taco Bell did something similar – used the fact that people are spending time at home as an opportunity to remind customers that they can deliver a delicious meal to celebrate love. Pro tip: In the GetResponse Email Creator, you can quickly and easily check if your emails look good in dark mode and preview how they show up on all devices. Hulu’s clever V-day email centers around spending the holiday at home. What’s also amazing about the email below is how they mix their own unique branding, voice, and colors with the Valentine’s Day visuals and language. In the email, showcased are popular TV couples along with the clever line “Love comes in all genres.” Advertise any way your product or service can be used to create a special evening at home.įor example: Hulu, a streaming platform, sent a great email that lets their customers relax about not having any fancy plans – with Hulu’s help, they can spend the night with the TV they love. So, don’t be afraid to acknowledge the change and embrace it through email. ![]() But, the holiday’s main theme stays the same. Help make this day specialįor a few years now, Valentine’s Day hasn’t been the same as it was before the pandemic. Think of different ways to celebrateĪll the following lovely examples are sourced from Really Good Emails and our own inboxes ❤️. Cherish the unique relationship you’ve built
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